Exceptional vehicles. Japanese care.
We make
premium vehicles accessible.
FIRSTCARMOTORS sources high-quality premium and luxury vehicles — Porsche, Mercedes-AMG, Rolls-Royce, Ferrari, Lamborghini, Bentley — from Japan to Germany. Japanese private drivers care for their vehicles exceptionally well, the mileage is low, the prices fair. We harness this market for you.
Our story
Premium and luxury vehicles from Japan — a market gap we are closing
FIRSTCARMOTORS was founded by Amanuel Beserat — with 12 years of experience in the new and used car trade and 4 years in the Porsche segment. The observation was clear: Japanese auction houses regularly feature premium and luxury vehicles in exceptional condition — at prices that would scarcely be achievable in Germany.
Why? Japanese premium buyers rarely drive their vehicles, maintain them impeccably and often move on again early. A Porsche 911 with 18,000 km, a complete Porsche service record and first delivery in Japan — that is not an isolated case, it is a functioning market.
Our hub is in the Nagoya region — the centre of the Japanese vehicle trade. From there we have direct access to the largest auction platforms (USS, TAA, JU) and to a network of inspectors, logistics partners and shipping agents.
What sets us apart from many competitors is not only efficiency — it is our commitment to legal certainty. We do not sell you a vehicle as-is, without warranty. You receive a German purchase contract with statutory liability for defects.
That means: if a defect emerges that neither buyer nor seller could have known about when the contract was concluded, you have genuine rights — not a goodwill decision on our part, but legally enforceable claims.
Making premium and luxury vehicles accessible — that is our mission. Not for collectors with unlimited budgets, but for buyers who deserve an exceptional vehicle at a fair price.
Why FIRSTCARMOTORS
Four reasons that make the difference
No marketing speak. Four concrete differences that we guarantee you contractually.
A genuine warranty under German law
Where most importers contractually exclude any warranty altogether, we offer 12 months' statutory liability for hidden defects — anchored in the purchase contract, not merely promised. You have the same legal protection as when buying a new car.
A faster logistics chain
Through our established partner network in the Nagoya region — direct connections to USS, TAA and JU — we reduce the time from the end of the auction to shipping to an average of 14 days. Many competitors need twice as long.
Porsche expertise & premium-vehicle specialisation
Founder Amanuel Beserat brings 4 years of Porsche trading experience and over 12 years in the automotive trade. This expertise informs every vehicle selection: we know what matters with Porsche, Mercedes-AMG, Rolls-Royce, Ferrari and other luxury marques — from the auction appraisal to the technical inspection.
100% cost transparency before you place an order
No importer can guarantee that no further costs will arise — but we list every known cost factor before you sign: auction price, shipping, customs, import VAT, TÜV, delivery, our service fee. Your purchase sum is also held in a German escrow account until handover.
Our location
Japan hub: the Nagoya region
The heart of the Japanese used-car trade — and our gateway to the finest premium and luxury vehicles.
The Nagoya region is Japan's geographic hub for the commercial vehicle trade. USS Nagoya is one of the largest single auctions in the world — with over 25,000 vehicles weekly, regularly including premium and luxury vehicles in top condition.
Our local team — comprising a licensed bidder and an inspection partner — is present on site every day. This enables swift decisions, short-notice on-site inspections and a direct line to export logistics teams at the port of Nagoya.
For you, this proximity means: fewer intermediate stages, less standing time, lower logistics costs and an auction team that knows your order personally — not from an anonymous database.
Our values
What drives us
Honesty
We tell you what an import costs, what it can do and what it cannot — even when that is uncomfortable.
Reliability
Every agreement is in writing. Every step of progress is communicated. No concealing of delays.
Passion
We source premium and luxury vehicles from Japan because we love them — and because we know what these vehicles are really worth.
Precision
From the auction research to the TÜV inspection, we work to defined processes, not by gut feeling.
The team
The people behind the import
Personal expertise instead of an anonymous trading platform — you know the people who source your vehicle.
Amanuel Beserat
Founder & Managing Director
12+ years in the automotive trade, 4 years of Porsche expertise, specialist in premium and luxury vehicles from Japan
[Placeholder: Head of Logistics]
Logistics & customs clearance
Specialist in Ro/Ro shipping and EU import duty
[Placeholder: Japan coordinator]
Auction & inspection partner (Nagoya)
Licensed bidder at USS, TAA and JU
Note: the logistics and coordination profiles are placeholders for the prototype. Real profiles will follow before launch.
Let's find the right premium vehicle together.
Get in touch — free of charge, with no obligation and no pressure to buy. We explain the process and show which premium vehicles can be sourced from Japan for your budget.