Porsche · Ferrari · Rolls-Royce · Lamborghini · Mercedes-AMG — direct import from Japan

Premium & luxury vehicles.Straight from Japan.

Mercedes-AMG, Porsche, Rolls-Royce, Ferrari and other premium and luxury marques — low mileage and in immaculate condition, sourced from Japanese premium auctions with cost transparency and personal support throughout.

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Direct access to Japan's auctionsFast logistics · Ro/Ro or containerPersonal Porsche expertise100% cost transparency

Amanuel Beserat, founder of FIRSTCARMOTORS

A personal welcome

My name is Amanuel Beserat.

For more than 12 years, the automotive trade has been my home — in both the new and the used car business. For the past four years I worked for the Porsche brand and know the vehicles, the documentation and the quality standards that truly matter.

With FIRSTCARMOTORS I source high-quality premium and luxury vehicles for you — from Mercedes-AMG and Porsche to Rolls-Royce, Ferrari and Lamborghini — on the best possible terms, directly from Japan. My goal: to make exceptional vehicles accessible without compromising on transparency or security.

With a larger investment in particular, you should know exactly who you are dealing with — personally, transparently and as equals.

Amanuel Beserat · Founder & certified Porsche sales consultant

Straight from Japan

An auction, up close

From the auction hall through preparation at our Japanese partner workshop to the loading bay — we document every step of the sourcing. Real footage from Amanuel, straight from Japan.

Auction hall with a large screen wall showing vehicles and bids. — USS Nagoya, auction no. 2,096

A row of Mercedes waiting to be called

Amanuel sits smiling at a bidding terminal inside a Japanese auction hall, surrounded by monitors.

An auction screen shows two vehicles with photos, technical data and real-time prices.

An auction screen next to an open notebook with handwritten grading notes.

Wide view of a USS auction hall with hundreds of parked vehicles under an open roof.

Exclusive sports cars, including a Ferrari, parked closely together in a covered auction hall.

Exterior view of a Japanese partner workshop for vehicle preparation in the rain, with a white van parked in front.

A white Mercedes raised on a two-post lift in a workshop, with a mechanic working underneath.

A white Audi A8 with its lights on sits on the bed of a flatbed transporter at night.

Amanuel stands smiling with a thumbs-up next to a Japanese colleague at a gas station in front of the loaded transporter.

Amanuel at the USS auction in Japan — right at the bidding terminal.

A black Mercedes-AMG S-Class on a flatbed transporter outside a Japanese workshop. — Loading at the partner workshop

A white Rolls-Royce Cullinan and a black Lamborghini Urus side by side in the auction yard. — Cullinan and Urus in the yard

A row of Mercedes waiting to be called

Hundreds of bidding desks with individual monitors in a Japanese auction hall. — Hundreds of bidding desks, one auction day

Amanuel at a bidding desk in a packed auction hall, wearing a badge and working on two laptops. — Amanuel in the middle of it — badge, two laptops, one auction day

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Why vehicles from Japan?

Japan is one of the largest and most mature automotive markets in the world — with a supply of premium and luxury vehicles that is rarely to be found in Europe.

Low mileage

Japanese drivers cover significantly fewer kilometres on average than Europeans. Vehicles with under 30,000 km are nothing unusual in Japan — yet hard to find in Germany.

JapanApprox. 8,000–12,000 km/year

GermanyApprox. 15,000–20,000 km/year

Outstanding condition

The dry climate across much of Japan protects the bodywork and underbody. Add to that a deeply ingrained car-care culture — regular servicing is a social norm.

JapanRegular inspection, dry climate, no road salt

GermanyWinter use, road salt, variable servicing culture

Rigorous auction inspection

Japanese auction houses (USS, TAA, JU) issue detailed condition reports — the so-called auction sheets. Every scratch, every dent is documented. No surprises.

Fair purchase prices

Through direct access to Japanese auctions and local partner networks, we source vehicles considerably more cheaply than via the European used-car market.

JapanDirect auction access — no dealer margin

GermanyMultiple trade tiers push up the final price

Rare equipment & special editions

For many marques, Japan was a premium market with exclusive specification lines. Vehicles with full leather, a panoramic roof or rare engine options are more readily available there.

Vehicle access

Direct access to Japanese premium auctions

As a licensed bidder, we have direct access to Japan's largest auction houses. That means: no middlemen, no inflated margins — just the vehicle that suits you, at the best available price.

40,000+Vehicles weeklyAt Japanese auction houses

2.3 millionSales recordsHistorical price transparency

USS · TAA · JUDirect accessLicensed bidder

1RegistrationA brief initial consultation — we capture your wish profile.

2ActivationYou gain access to current auction listings and vehicle reports.

3Personal accessYour dedicated contact guides you through the entire process.

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Reference vehicles

Selected premium and luxury vehicles

Mercedes-AMG, Porsche, Rolls-Royce, Ferrari and other luxury marques from Japanese premium auctions — every vehicle hand-picked and with complete auction documentation. Vehicles from our own stock are sold with statutory liability for defects.